Growth
Technical SEO and Digital Marketing
SEO done by the people who build the site. Structure first, content second, reporting always.
What is seo & digital marketing?
Search engine optimisation makes a website easy for search engines to crawl, understand and trust, so it appears when people search for what the business offers. Increasingly it also means generative engine optimisation: being cited by AI assistants such as ChatGPT, Perplexity and Google's AI results. RegalBit Solutions approaches both from the engineering side, fixing crawlability, structured data, page speed and information architecture first, then building the content and local signals that earn rankings.
The reason most SEO retainers disappoint is that they start with content on a site that cannot rank. If pages take six seconds to load, structured data is absent, internal linking is a dropdown menu and five pages compete for the same keyword, no amount of blogging fixes it. The technical foundation is not an optional first phase. It decides whether the rest works at all.
Local search has its own mechanics. For a query like web development company in Chandigarh, the map pack sits above every organic result, and it is driven largely by the Google Business Profile: category selection, service listings, photo freshness, posting cadence and above all review volume, recency and wording. We work on the profile and the site together because they reinforce each other.
The newest and least contested channel is AI search. When a buyer asks an assistant to recommend a vendor, the answer is assembled from crawlable, well structured, factual content and from third party consensus. Comparison articles, self contained question and answer sections, concrete figures, schema markup and a published llms.txt all raise the probability of being cited. Very few firms in India are optimising for this yet, which is precisely why it is worth doing now.
Deliverables
What we build
Technical SEO audit and remediation
Crawlability, indexation, redirects, canonicals, Core Web Vitals, structured data and site architecture, found and fixed rather than just listed.
Structured data implementation
Organization, LocalBusiness, Service, FAQPage, HowTo, Article and Breadcrumb JSON-LD, validated before deployment.
Local SEO and Google Business Profile
Category and service optimisation, posting cadence, question seeding, citation consistency and a review generation programme.
Generative engine optimisation
Answer first content structure, comparison formats, llms.txt, AI crawler access and monthly citation tracking across the major assistants.
Content strategy and production
Keyword clusters mapped to pages with no cannibalisation, written by people who understand the subject.
Reporting
Monthly Search Console and analytics reporting against agreed targets. Rankings, traffic, conversions and AI citations.
Process
How a seo & digital marketing project runs
Written scope and a fixed quote before anything is built, then visible progress at every stage.
- 1
Audit
Full technical crawl, Search Console analysis, competitor comparison and keyword gap analysis.
- 2
Fix
Technical remediation first. This is where the fastest gains almost always are.
- 3
Structure
Keyword to page mapping, internal linking architecture and structured data across the site.
- 4
Build
Content production and local signal work: reviews, citations, listings and links.
- 5
Measure
Monthly reporting and quarterly strategy review, including AI citation tracking.
Technologies
What we use
Named, specific and current. We list what we have shipped, not what we have read about.
- Google Search Console
- Bing Webmaster Tools
- Google Analytics 4
- Screaming Frog
- PageSpeed Insights
- Schema.org JSON-LD
- Google Business Profile
- Looker Studio
Who this is for
You will get the most from this if…
Businesses invisible for their own category
You rank for your brand name and nothing else.
Companies whose last retainer produced nothing
Twelve months of blog posts and no measurable change in traffic or enquiries.
Firms losing enquiries to AI answers
Buyers now ask an assistant for recommendations and you are not among them.
Engineering rates
What this costs
We publish a rate band rather than a project price, because a project price without a scope is a guess. Once we understand the work we convert it into a fixed written quote, so you carry no open ended risk.
SEO & Digital Marketing
From $10 / hour
Typical band: $10 to $25 per hour
Ongoing SEO is normally a monthly retainer rather than an hourly engagement, because consistency is what produces the result. Minimum six months for competitive local terms.
Why us
What makes this different from the other quote you are getting
An eight person engineering team, with a dedicated designer and a dedicated tester, shipping production software since 2017. The person who scopes your project is the person who builds it.
- We are engineers, so technical fixes are implemented by us rather than handed to you as a document of recommendations.
- We optimise for AI answer engines as well as Google, a channel almost no firm in this region addresses yet.
- No lock in contracts and no promises of page one in thirty days. Six months is the honest minimum for competitive terms.
- Reporting shows enquiries and conversions, not just impressions.
Questions
SEO & Digital Marketing, frequently asked questions
Technical fixes can move things within four to eight weeks. Competitive local terms such as web development company in Chandigarh realistically take six to twelve months of consistent content, reviews and links. Anyone promising page one in thirty days for a competitive term is either targeting a keyword nobody searches or is not being straight with you.
Generative engine optimisation is the practice of being cited in AI generated answers from ChatGPT, Perplexity, Claude and Google's AI results. It matters if your buyers research vendors by asking an assistant, which a growing share now do for technical services. The tactics overlap with good SEO but the content structure differs: answer first sections, comparison tables, concrete figures and strong schema.
Substantially, for local searches. Review count, average rating, recency and the words used all feed the map pack that sits above organic results. A review mentioning the specific service and city is worth considerably more than generic praise.
Yes. We begin with an audit, and if the platform imposes a hard ceiling on performance or structure we will tell you that plainly rather than taking a retainer against a site that cannot win.
SEO & Digital Marketing where you are
Related services
- Web DevelopmentWeb platforms engineered to load fast, rank well and still be running years after launch.
- E-Commerce DevelopmentStorefronts that convert, connected to the payment, inventory and shipping systems behind them.
- AI Automation & WorkflowsWe design, build, host and maintain the automations that take repetitive work off your team permanently.
Ready to talk about seo & digital marketing?
A free 30-minute call. We will tell you what is feasible, roughly what it costs, and whether we are the right people for it.
Engineering since 2017 · Clients in 7 countries · Rates from $10 per hour